Thursday, February 23, 2012

Adpro Communications in-house Social Media Workshop Feb 22 2012

@adproJO    presented by Khaled El Ahmad  @Shusmo
Adpro Communications in-house Social Media Workshop Feb 22 2012
Content:- Training government officials on the use of social media networks for social communication.
- Employing social media platforms to serve the government entity goals.
- Increasing the level of awareness, promotion and citizens services through social networks.
- Helping government employees acquire intensive knowledge and professional skills in new media and social media.
Outline:
Someone is talking about you or your brand right now out there in the social media world. Do you want to be part of that conversation?
Respond! Influence! > Engage! > Own the conversation.
Content is NO longer King, Online Relationships Are!
• What is Social Media?
• What is UGC
• Drawing a Digital Media Plan
• Social Media Monitor
• Social Media Policy
• Social Media Guidelines
• Social Media Reports
• Social Media Case Studies
• Tools
• How-To facebook
• Facebook Profile
• Privacy settings
• Facebook Page
• Facebook Group
• Facebook Engagement
• Facebook Ads
• Facebook Contests
• How-To Twitter
• Twitter terms
• Twitter sign up
• Gaining more followers
• Twitter Content Strategy
• Twitter 3rd Party Apps
• Twitter Etiquette
• SEO Tips
presented by:

Khaled Elahmad   is passionate about social media and has an ability to translate concepts into strong social media campaigns which connect with online communities. Most recently he was Digital Director for the Jordanian Government, where he managed social media for the Prime Minister and the Government as a whole. Also consulting public brands such as Foreign Ministry, where recently held a Twitter Q&A session and was broadcast live a couple of weeks before Obama's Twitter session, and the UK Embassy in Jordan. Also consulted and trained several private brands . Has over 6,000 followers on Twitter and started plenty of hashtag such as #Top50JO #ReformJO & #Mish3aib which as are all positive initiatives over Twitter. Was a speaker at Government Digital Media Forum in Dubai back in June 2011 and was appointed on the Advisory Board Also conducted a full-day workshop training for CNBC Arabia New Media Department. Not to mention he is a member of Hillingdon Cresswell a communications management consultancy with offices in Europe and the Middle East.
Published Articles:
- ‎نصائح وتوجهات الاعلام الاجتماعي في العالم العربي من خلال منتدى ميديا إم إي | Wamda.com http://bit.ly/zUqyv8
- ‎‫أكثر العرب تأثيراً على موقع تويتر‬ | Wamda.com http://bit.ly/zdzEev
- How to Increase Your Social Media Influence With Klout | Wamda.com http://bit.ly/yiKbZk
Past Social Media Workshops:
- British Embassy in Jordan
- Prime Ministry Communication Department
- Foreign Ministry Private Office
- CNBC Arabia - Dubai Full-Day Social Media Workshop
- Twitter Workshop at 1st Digital Media Conference in Dubai April 2011
- Twitter 101 sessions for the general public
- Social Media basics & Skills Workshop December 4-8 2011
- ABCs of Social Media for Corporates December 17th 2011
- Social Media Workshop for Better Business Training Company December 29th 2011
- Social Media Training Workshop at Intrinsic Feb 25th 2012

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