Thursday, February 16, 2012

Chinese Digital Media Giants Add Global Perspective to IAB Annual Leadership Meeting

Chinese Digital Media Giants Add Global Perspective to IAB Annual Leadership Meeting

Leaders of Hylink, Phoenix New Media and the Interactive Internet Advertising Committee of China to Share Insights on Chinese Internet Business Models, International Strategies & tool name

With China’s number of web users surpassing 500 million, the country is about to overtake Japan as the number two advertising market in the world, and the entire interactive media and marketing industry is looking for insights and intelligence that can help them tap into this vibrant marketplace. Providing both, the Interactive Advertising Bureau (IAB) is adding an exclusive session entitled “A Global Focus: Innovation in the Chinese Media Ecosystem,” featuring internet and ad agency executives from China’s Hylink, Phoenix New Media and the Interactive Internet Advertising Committee of China (IIACC) to the program of its sold-out Annual Leadership Meeting “Ecosystem 2.0: Beyond Time and Space,” being held at the Fontainebleau in Miami Beach, February 26 – 28, 2012.
“The global expansion of the interactive industry provides a wealth of benefits and business advantages, but also presents challenges,” said Randall Rothenberg, President and CEO, IAB. “The IAB Annual Leadership Meeting has historically been a place where senior voices in the marketing and advertising ecosystem come to discuss, debate and define the key issues our industry faces – and this gathering of executives from top-flight Chinese interactive firms and associations will help us gain fluency in the complex arena of international commerce, a topic of great concern as we begin 2012.”
During the special session, attendees will hear directly from the leaders of prominent Chinese companies and the country’s top internet advertising trade organization as they share their innovative business models, strategies, and corporate structures. Featured speakers will include:
    • Ya Li, COO, Phoenix New Media – An influential Chinese new media company, providing premium content on an integrated platform across internet, mobile and television channels
    • Chen Yong, Secretary General, IIACC & President, Modern Advertising Magazine, China – The IIACC is a special organization focusing on interactive media within the China Advertising Association (CAA), and Modern Advertising is an official CAA publication

    The hour-long session and open forum will take place on Monday, February 27 at 4:45pm. For the complete agenda for the IAB Annual Leadership Meeting, “Ecosystem 2.0: Beyond Time and Space,” please visit http://www.iab.net/2012/alm/agenda

    Read more here: http://www.bradenton.com/2012/02/16/3879432/chinese-digital-media-giants-add.html?utm_source=dlvr.it&utm_medium=twitter#storylink=cpy

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