News.me Exposé shows news site readers what their friends are commenting on
News.me has launched a new bookmark tool called Exposé, which it calls “your social editor-in-chief.” When a user visits a news site, they can click on a bookmark and Exposé will show them any articles from that site that their friends have recommended on Twitter.News.me
“Front page editors at major publishers like the New York Times and the New Yorker are masters at laying out content on their homepages, and the recommendations implicit in that layout are incredibly valuable,” write the founders of News.me on their site. “But more and more, we’re learning that recommendations from our friends can be just as useful,” they continue.
News.me already has apps for the iPhone and iPad and a daily email service, all of which deliver the stories shared most by the users’ friends on Twitter and Facebook. The interesting aspects of the new Exposé tool are that it easily allows users to check out just their favourite sites, and it is integrated into their browsing experience. It provides a link to the article and quotes the relevant tweet, so it is immediately clear to a user exactly what their friends have been saying about it.Andrew Phelps from Nieman Lab suggests that News.me Exposé could work well as a widget embedded into a news site, as a personalized ‘most emailed’ or ‘recommended for you’ list.
Social recommendations are becoming ever more important for news organisations as referral traffic from social networks grows. Twitter users are often avid content-consumers and sharers, and Facebook is increasingly being used to share articles and images.
Facebook has just introduced ‘Interest lists’ which encourages users to go a step further from content consumers to content creators. Facebook members can group the people and pages they subscribe to into lists by topic, which their friends can then follow. “Interest lists can help you turn Facebook into your own personalized newspaper,” says Eric Faller, a Facebook software engineer, on the company’s site. It is a function similar to Twitter’s lists feature, and seems to be an attempt by Facebook to take on Twitter in this area.
In a paidContent article entitled ‘Everyone’s A Curator, Everyone’s a Content Creator,’ Ryan Lawler writes that “anecdotal evidence” suggests that the 1 percent rule (which assumes that only 1% of an online audience creates content and 9% modify or edit it, leaving 90% who just consume) is no longer valid, with more and more people both curating, commenting on and creating content online, as it becomes easier to do so