Tuesday, May 1, 2012

Dubai PressClub Launches Fourth Edition of Arab Media Outlook

Dubai Press Club Launches Fourth Edition of Arab Media Outlook


Dubai-UAE: 30 April, 2012– Recent events in the Arab world havegenerated a relatively positive impact on the regional media, raising the baron the quality of news reporting, accelerating the engagement with digitalplatforms and firmly placing the region on the strategic map of global mediahouses, announced Maryam Bin Fahad, Executive Director, Dubai Press Club.



Bin Fahad added: “In several marketsdirectly affected by the political uprisings, the structure of the mediaindustry is virtually being overhauled with a significant break from the past.However, the pace of media reform in these markets is likely to be gradual withthe pressing economic and political issues being taken up as immediatepriorities.”

The comments were made at a pressconference held today by Dubai Press Club to reveal the outcomes of the fourthArab Media Outlook (2011 – 2015). Themed “Arab Media: Exposure and Transition”,the report highlights the changing media landscape, shifts in consumptionpatterns, and revenue forecasts from the advertising, print copy circulation,online and Pay TV segments up to 2015.

More than 140 stakeholders associatedwith the print, television, online, radio, and cinema platforms, in addition toadvertising agencies from across 17 markets in the Arab world, have sharedtheir perspectives in the current AMO report. The study also expands thegeographic coverage of the previous editions to include two new markets, Iraqand Libya, both of which have seen dynamic shifts in the media industry overthe past year. International and regional case studies substantiate the factspresented in the report, providing insights into the trends shaping theindustry and bench markingthe sector’s evolution in the Arab world againstmature markets.  

Presenting key figures and data fromthe report, Maryam Bin Fahad pointed out: “In sourcing feedback from a cross sectionof voices in the industry through nearly 1,880 interviews, we have tried tooffer an incisive ‘on-the-ground’ perspective of the media industry. I hope theanalyses and commentary contained in this report serve as a useful guide formedia owners, content developers, service providers, regulators and the generalpublic. Given the landmark political changes witnessedin the region over thelast few years, we believe the report will allow industry stakeholders to gaina better understanding of the potential impact on the media industry in theshort-term.”

The fourth edition of theArab Media Outlook (AMO) has been developed in collaboration with Deloitte, aglobally leading audit, consulting and research company, which monitored thestatistical research findings.

Santino Saguto, Partner andTechnology, Media and Telecommunications, Deloitte Middle East, said “We are pleased to have contributed to the fourth edition of the Arab MediaOutlook, which has acquired the reputation of being the definitive resource onthe media industry in the Arab region. We particularly appreciate the highprofessional standards demonstrated by the team at Dubai Press Club. Theirvaluable inputs along with Deloitte’s extensive global network of mediaindustry professionals have significantly contributed to enriching this editionfor the benefit of the industry at large.”

A digital copy of the fourth AMO hasbeen developed for iPhone and iPad users in collaboration with Rufoof Online,provider of e-content applications. Both the digital and the printed versionswill be available on DPC’s portal www.dpc.org.ae.

Dubai Press Club will distribute thefourth Arab Outlook Reportduring Arab Media Forum 2012, which will be held from8 – 9 May at the Grand Hyatt. The event is expected to draw the participationof over 2,000 regional and international media professionals. The agenda forthis year’s forum has been developed from the statistics and studies includedin the report.

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