Sunday, June 10, 2012

Dubai Press Club Announces Results of Media Poll Conducted duringArab Media Forum 2012

Dubai Press Club Announces Results of Media Poll Conducted duringArab Media Forum 2012

·       60 %Respondents Obtain News from Social Media Platforms
·       55 % Cent BelieveQuality of Arab Journalism has Improved Significantly
Dubai-UAE: Saturday  09June,2012 – DubaiPress Club (DPC), organisers of the Arab Media Forum (AMF), has announced theresults of the survey conducted during the 11th edition of theevent. A total of 734 responses were received from a sample size of 3,800 (19.3per cent).

The survey piloted by DubaiPress Club supplements the research efforts of the organization for the fourthedition of the Arab Media Outlook, a report that tracks the changes,developments and media consumption patterns in 17 Arab countries.
The poll revealed that 53per cent of the respondents would like the media to focus on key areas such as‘civics and education’, ‘family issues’ and ‘health and medicine’.Interestingly, only six per cent felt that the media should spotlight topicssuch as ‘media transparency’, ‘politics’ and ‘sports’.
The growing status ofsocial media as a source of news was also highlightedwith 60 per cent of the surveyed stating that they obtain over 30 per cent ofthe news from social media platforms, while 15 per cent gained between 30 and69 per cent of their news from social media feeds. Additionally, 10 per cent ofthe respondents said they depend on social media as a news resource for almost30 per cent of the time.
While 54 per cent of thosesurveyed confirmed that they followed the recent political situation in theregion from online sources, 43 per cent preferred the TV. Print media was usedby a meagre three per cent only. The vast disparity towards print media wasalso evident in the outcomes of the fourth Arab Media Outlook.
On examining the status ofthe print media’s marked decline, 25 per cent of the respondents believed thatthe industry will fade out. However, a solid 75 per cent affirmed that the endof the print media is still a long way to go.
A whopping 55 per cent of thosesurveyed agreed that the quality of Arab journalism has evolved for the betterover the last two years while 24 per cent feel significant change is yet totake place. Notably, 21 per cent concurred that the situation has worsened.
The Arab Media Forum hasgarnered year-on-year success through the past 10 editions, validating Dubaiand the UAE’s ability to host high-profile events that draw a significantinternational media presence.
Themed ‘Arab Media:Exposure and Transition’, the 11th Arab Media Forum brought together over 3,800regional and international journalists, as well as influential decision makers,opinion leaders, entrepreneurs and innovators. The highly anticipated ArabJournalism Awards attracted over 1,200 media professionals.
In the run up to AMF 2012,Dubai Press Club released the key findings of the fourth Arab Media Outlook,providing projections for the regional media sector up to 2015. Every attendeeto AMF 2012 was handed a copy of the report.

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