Vancouver-based HootSuite is the most popular social media management software for the world's top brands, according to a new survey from Pingdom.
The results of the study reveal that nearly 21% of the world's top brands, including eBay, Porsche, and IBM, use HootSuite's social media management dashboard. The company has close to five million users in total.
In second place is TweeDeck, accounting for just under 17% of top brands, including Reuters, Yahoo, and Smirnoff. In third is SocialEngage, with 9%, used by such brands as BlackBerry, Sprite, and Toyota. Virtue and SocialFlow round out the top five management systems.
TweetDeck is now owned by Twitter; the rest, including HootSuite, remain third-party tools.
Pingdom also notes that, if you include only the brands actually using a social media management system (29% don't use one), HootSuite accounts for almost 30% of those brands, TweetDeck for 23%, and SocialEngage for 13%.
HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard.
Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and new Google+ Pages, plus a suite of social content apps for YouTube, Flickr, Tumblr and more.
Now with over 3.5 million customers worldwide, HootSuite’s rapidly growing user base includes a wide array of governmental bodies, entertainment artists, and organizations such as Pepsi, NBA, TIME Magazine, and FOX Network. Accolades include awards from the B2B Twitter App of the Year, Forrester’s Groundswell Awards B2C Talking Finalist, Mashable’s Open Web Awards, The Shorty Awards, The Canadian New Media Awards, and others