Thursday, November 15, 2012

The Obama Road to Victory: digital lessons from the US election campaign

The Obama Road to Victory: digital lessons from the US election campaign

In the end the first words we had from a victorious President Barack Obama fittingly came in a Tweet. It was simple and to the point. It’s brevity hinting at the exhausting long hard campaigning road that Obama and his team have taken to secure a second term in the White House.

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