NORWAY, FRANCE, SOUTH AFRICA, FRANCE, SWEDEN, USA, THE NETHERLANDS AND UK ALL WIN GRANDS PRIX
The International Festival of Creativity, Cannes Lions, has tonight held its third awards ceremony and honoured winners from a further five categories. The Design jury, led by Ije Nwokorie, Global CEO, Wolff Olins, judged a total of 2624 entries and shortlisted 248. They awarded the Grand Prix to Anti Bergen in Norway for their design of the Bergen International Festival Brand Campaign. 12 gold, 21 silver and 34 bronze trophies were also given.
Launched this year, the Product Design category received 194 entries. Donghoon Chan, Executive Vice President, Samsung Electronics, led the jury who decided to give the inaugural Grand Prix to G-Star RAW Amsterdam / FHV BBDO Amsterdam / Part of a Bigger Plan, The Netherlands, for the ‘Raw for the Ocean’ clothing collection from G-Star RAW. 28 products were shortlisted and the jury went on to award 8 Product Design Lions.
In the Press category 5007 entries were submitted and 472 of these were shortlisted. adam&eveDDB London, UK, were honoured with the Grand Prix for their campaign for Harvey Nichols, ‘Christmas Lunch’, ‘Gravel’, ‘Wire Wool’, ‘Sink Plug’ and ‘Toothbrush’. Rémi Babinet, Founder, Creative Director, BETC France was president of the jury who chose to award 17 gold, 27 silver and 50 bronze Lions.
Ogilvy & Mather Johannesburg, South Africa, collected the Grand Prix in the Radio category for their campaign ‘Teleconference’, ‘Kids Party’ and ‘Enrique Concert’, created for Lucozade. The jury, led by Tony Hertz, Proprietor, Creative Director, Tony Hertz: Radio & Brand Sound, reached a shortlist of 146 and went on to award 7 gold, 20 silver and 21 bronze trophies.
The Cyber jury, led by Susan Bonds, CEO, Founder, 42 Entertainment, shortlisted 311 entries from an initial 3660 and awarded 23 Gold, 48 Silver and 71 Bronze Lions. In the Cyber Craft category Iconoclast Paris, France, won the Grand Prix for ‘Pharrell Williams – 24 Hours of Happy’ which they created for Universal/Iamother. In the Social category, Forsman & Bodenfors Gothenburg, Sweden, were awarded the Grand Prix for ‘Live Test Series’, created for Volvo Trucks. The third Grand Prix in the Cyber category, awarded in Branded Games, Branded Tech and Integrated Multiplatform Campaign, went to Creative Artists Agency, Los Angeles, USA, for ‘The Scarecrow’, created for Chipotle Mexican Grill.
The winners of the Young Lions Competition were also presented with their medals on stage at tonight’s awards. The team from Germany, Stefanie Golla and Dominique Winkel of Kolle Rebbe, won the Design competition, Yuri Uenishi and Chihiro Yabe from Dentsu Japan won the Print competition and winning the Cyber competition was the team from TBWA\Bucharest Romania, Razvan Ghilencea and Bianca Dumitrascu.
The Festival, now mid-way through, continued today with another packed day of content. A host of big name speakers took to the stage including actor and director, Ralph Fiennes, in conversation with the Guardian’s Alan Rusbridger; singer-songwriter Courtney Love, who joined Grey for their 8th annual music seminar; and Jared Leto who joined Benjamin Palmer. The Young Lions delegation are also benefitting from their own stream of content which puts industry greats in front of them. Today’s sessions came from Mark Tutssel, Chief Creative Officer Worldwide, Leo Burnett and Ben Silbermann, Co-founder, CEO, Pinterest.
Brazil Day arrives at the Palais des Festivals . A crucial part of Cannes Lions’ learning programme, the carefully curated day will give delegates from around the world a chance to get right to the heart of Brazil’s creative excellence. Sessions will come from the likes of Ezra Geld, President JWT Brazil; Fred Gelli, Partner, Creative Director, Tatil Designing Ideas; Chuck Porter, Chief Strategist, MDC Partners, Chairman, Crispin Porter + Bogusky; and Laura Chiavone, Strategic Planning Vice President, DM9 DDB.